BSN is a government owned bank in Malaysia with a vision to be the preferred bank for comprehensive financial services of the Malaysian people. BSN has more than 5,100 employees, 382 branches nationwide. The overall objective for BSN’s rebranding roll out was to ensure a new retail branch bank network to support and inspire their organisation to continuously grow and enhance its ability to serve its “family” of customers, staff and owners.
Merx was appointed to perform a full flash of programme management services for the branch roll out of 37 branches throughout Malaysia, inclusive of new fit out along with branch rebranding. Working in conjunction with SL+A (Interior Designer) and Jurutera Budiman (MEP consultant), Merx ensured BSN vision for the new branch network was brought to life.