At the time of its opening, the landmark TAG Heuer, Wisma Atria store in Orchard Road was the brand’s largest flagship store in Asia. Spanning  2 floors connected by a custom built internal staircase, the retail area was designed with the use of stainless steel, glazing, mirrors, premium dark wood and crème leather. In addition to the interior fit-out the project included a new external branded clad façade to tie in with the base building façade. 

Merx was appointed for project management responsibilities of this entire project to ensure timely rollout and to manage costs.